This media toolkit is a communications tool for NGOs working with and advocating for children who have a parent in prison, and more broadly for families affected by the imprisonment of a loved one. From the outset, this toolkit has been written with medium-sized NGOs (about 15-20 people) in mind, although many of the methods, rules and guidelines for communication practices may be applicable to NGOs of practically any size.
It has been created to help NGOs navigate the process of strategically approaching complex and difficult media systems, especially the process of working with media professionals whose primary focus is on producing media — and thus who may not be sensitised to the complex and challenging topic of children’s rights in general nor to the situation of children and families affected by imprisonment in particular.
Read the toolkit here.